Young.Monks
Global initiative in partnership with Cannes Lions
About the project
Working with purpose enabled me to quickly climb my way up at Monks (previously Media.Monks) where I created and executed a global creative contest in partnership with Cannes Lions that gives young talent the opportunity to go to Cannes Lions and opens up a myriad of possibilities for them no matter their skills, job title, or seniority.
Key roles
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Pitched the idea to Monks’ CEO & Cannes Lions and built this global initiative from scratch
Developed and oversaw all marketing & content assets and provided clear and informed feedback to relevant teams
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Pitched and secured the partnership with Cannes Lions & Netflix as a Brand partner
Led the creation and execution of presentation decks in line with Monks’ brand identity
Conceived exciting briefs for 500+ participants across the globe
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Partnered closely with cross-functional teams to make this global initiative a reality
Developed and implemented internal & external comms plans including copywriting for PR, comms toolkit, Slack comms and email comms
Brand governance: acted as the face of the competition for participants and wider Monks company (9,000+ employees across the globe)
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Built effective timelines with attention to detail including identifying dependencies between tasks and clearly communicating expectations and deadlines
Produced all marketing & content assets
Built a diverse & inclusive jury panel: 40+ judges in total across the globe with a variety of backgrounds to bring different perspectives to the table and oversaw the judging process with Cannes Lions
Rebranding to NextUp.Monks
About the project
For the second edition, we rebranded Young.Monks to NextUp.Monks to make the competition as inclusive as possible while still keeping the same mission: creating room for helping up-and-coming talent to shine on a global stage and giving them the opportunity to go to Cannes Lions.
