This award-winning campaign was built around Volkswagen’s IQ.DRIVE technology. Instead of simply showcasing the safety this technology provides you, we chose a new perspective. What about the safety it provides for all the others around? Starting with a global insight: on the road, we blame other people for all.

But we all make mistakes. To make the roads safer, we should do more to protect those around us. IQ.DRIVE technology protects you, but also the others around. So we made a film about the others. But it might say something about you too.