Volkswagen
The Others: Award-winning Campaign
About the project
This award-winning campaign was built around Volkswagen’s IQ.DRIVE technology. Instead of simply showcasing the safety this technology provides you, we chose a new perspective. What about the safety it provides for all the others around? Starting with a global insight: on the road, we blame other people for all.
But we all make mistakes. To make the roads safer, we should do more to protect those around us. IQ.DRIVE technology protects you, but also the others around. So we made a film about the others. But it might say something about you too.
Awards
ADC Annual Awards
1x Gold, 1x Bronze, 2x Merit — Volkswagen, “The Others”
New York Festivals
1x Silver in Film — Volkswagen, “The Others”
Clio Awards
3x Bronze — Volkswagen, “The Others”
Cannes Lions
1x Bronze — Volkswagen, “The Others”
Epica Awards
1x Bronze — Volkswagen, “The Others”
Ciclope Festival
1x Gold — Volkswagen, “The Others”
D&AD
Shortlist — Volkswagen, “The Others”
Shots Awards
Shortlist — Volkswagen, “The Others”
Eurobest
Shortlist — Volkswagen, “The Others”