Harley-Davidson

The first Harley-Davidson’s global virtual event in its 118-year history to showcase its four brand-new models.

About the project

Instead of simply showcasing Harley-Davidson’s four brand-new models, we told stories through four mini-documentaries with real Harley riders who embody Harley’s global diverse audience and capture the spirit of what it means to come alive on their bike.

Four mini-documentaries

Street bob

Fat boy

CVO

Spearfish

Street bob

Fat boy

CVO

Spearfish